Expert perspectives on HIPAA-compliant marketing, healthcare analytics, and navigating privacy regulations without sacrificing performance.
Picture this: you, as a respectable healthcare organization, want to launch an AI-driven marketing campaign. The marketing team has a goldmine of data sitting…
Healthcare marketers are under pressure to deliver results. They need to understand what’s working, what’s not, and where to invest next. That means tracking…
Think HIPAA compliance keeps your healthcare marketing safe? It might. But only in theory. In practice, a growing wave of state privacy laws is raising the bar…
If you’re in healthcare marketing and still using Google Analytics 4 (GA4) or Google Tag Manager (GTM) without thinking twice, it’s time to take a closer look.…
In early 2023, GoodRx got hit with a headline no brand ever wants to see: regulators called them out for sharing sensitive health data with advertising…
Let’s say you’re running a new ad campaign. Maybe to promote a diabetes management program or a mental health service. You know that ads for healthcare can…
Here’s the story: you’re researching a health topic online—maybe looking up symptoms and treatments or finding a nearby specialist. Hours later, as you browse…
Advertising is at the heart of marketing—whether promoting a new product, spreading brand awareness, or simply trying to reach the right audience. Healthcare…
