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Did you know that 75% of people research healthcare services online before making an appointment? For healthcare marketers, that’s a goldmine of data for…
The healthcare industry is more crowded than ever. Hospitals, clinics, and private practices are all competing for potential patients’ attention. Digital…
You may think digital marketing is easy but one seemingly small problem can turn your marketing upside down: a data issue with exposed patient data, trust…
Picture this: your hospital just came under public scrutiny after it was revealed that you were using advanced tracking tools to monitor your website…
Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Marketing’s…
With about 90% of Americans looking for health information online, it’s no wonder that healthcare digital marketing is full of opportunities. With countless…
If you’ve ever wondered what the most valuable resource in healthcare marketing is, it’s the data you collect. It helps create targeted, personalized…
Do you know the main difference between healthcare marketing and marketing in other industries? The answer is the rules and strict regulations. Privacy is a…
