Insights & Intelligence

Page 5 of 7

What you should consider when using GA4 and GTM in healthcare marketing
5 min read

5 Things You Need to Know When Using GA4 in Healthcare Marketing

Let’s be clear about why you need digital analytics: your patients are online. They check symptoms, compare their experiences with others, and read reviews…

M
Michael Neidert
why is important to have a HIPAA-compliant digital marketing for healthcare
4 min read

HIPAA-Compliant Digital Marketing for Healthcare: Why You Need It?

A shocking 75% of people in the U.S. turn to the Internet first when looking for health information. This means you need digital marketing to promote your…

M
Michael Neidert
Business Associate Agreement (BAA) importance in healthcare marketing
5 min read

HIPAA and Business Associate Agreement: When Healthcare Marketing Meets the Law

Healthcare marketing is no longer simple. It’s expanded with digital platforms, social media, and data analytics. Marketers must now balance creativity with…

M
Michael Neidert
The best option for healthcare business in house marketing vs marketing agency
6 min read

In-House Marketing vs. Marketing Agency: How to Make the Best Choice for Your Healthcare Business

Have you ever wondered how some healthcare providers effortlessly connect with their patients while others struggle to be noticed? It’s not about magic or…

M
Michael Neidert
The journey of how to choose the right healthcare marketing agency. Steps you should follow
5 min read

How To Choose the Right Healthcare Marketing Agency: A Ten-Step Journey

Every healthcare provider can agree: there are no simple choices in healthcare. Making decisions in this field involves many considerations, often in a short…

M
Michael Neidert
Modeling a Business Associate Agreement (BAA) checklist. A must for your healthcare business
5 min read

Know-How: Modeling a Business Associate Agreement Checklist

Do you know the tool that healthcare marketers need to ensure compliance while still executing effective marketing? In the healthcare industry, safeguarding…

M
Michael Neidert
5 tips on how to protect patient privacy each healthcare marketing strategy should follow
6 min read

5 Healthcare Marketing Tips To Protect Patient Privacy

Thanks to digital advancements, healthcare has drastically changed in recent years. Online platforms, social media, and search engines have become key ways…

M
Michael Neidert
What is considered Protected Heath Information (PHI) under HIPAA.
5 min read

Knowing the Difference: What’s Not Protected Health Information (PHI) under HIPAA

As a healthcare marketer, you understand the challenge of balancing marketing strategies with the sensitivity of Protected Health Information (PHI). With…

M
Michael Neidert
American Hospital Association v. Becerra and its impact for healthcare marketing
4 min read

American Hospital Association v. Becerra: What Does It Mean For Healthcare Marketing?

The rules are always changing, and a recent case regarding tracking technologies is a perfect example. In AHA v. Becerra, the court reviewed certain provisions…

M
Michael Neidert
Google Analytics 4 and its privacy features with the new update.
5 min read

Is GA4 Privacy-Centric?

Did you know that over 80% of Americans feel they don’t have control over the data collected about them? This troubling statistic highlights two major…

M
Michael Neidert

Find out if your site is exposed.

In about 60 seconds.