Insights & Intelligence

Page 6 of 7

Marketing involves phi, but what can we do to keep it safe and successful.
5 min read

Marketing Involving PHI: How to Keep It Safe and Successful

The total volume of electronic data doubles every two years, however, healthcare data is outpacing that. It’s expected to be the fastest-growing sector, with a…

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Michael Neidert
The limitations and potential healthcare marketing strategy involving PHI
4 min read

PHI Difference in Healthcare Marketing: The Limitations and the Potential

Healthcare providers handle a lot of personal information every day, like names, ages, medical conditions, and symptoms. This data is precious from a digital…

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Michael Neidert
importance of patient data protection when using analytics and exact steps on how to protect the data with GA4
4 min read

How to Protect Patient Data with GA4

At the end of 2022, the U.S. Department of Health and Human Services (HSS) issued guidance about using tracking technologies in healthcare. Updated this March,…

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Michael Neidert
What do PHI and HIPAA identifiers mean for marketing analytics in healthcare
4 min read

PHI and HIPAA Identifiers: What Do They Mean for Marketing Analytics in Healthcare?

Did you know that over half of U.S. citizens use the Internet to look for health-related information? When we combine this with the personal details they share…

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Michael Neidert
7 steps on how to make healthcare marketing analytics HIPAA-Compliant
5 min read

7 Steps to Make Healthcare Marketing Analytics HIPAA-Compliant

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter Drucker, the father of modern…

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Michael Neidert
The challenges and solutions when it comes to HIPAA compliance and tracking technology for healthcare marketers
5 min read

HIPAA Compliance and Tracking Technology: Challenges and Solutions for Healthcare Marketers

Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Every…

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Michael Neidert
How to stay HIPAA compliant and following your healthcare marketing strategy in the digital age
6 min read

Healthcare Marketing Strategy in the Digital Age: How to Stay HIPAA Compliant?

Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Statistics…

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Michael Neidert
10 tips for keeping phi safe and protecting patient data in healthcare marketing
5 min read

10 Tips for Keeping PHI Safe While Marketing

Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Erica just…

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Michael Neidert
Are marketing departments in healthcare following the law when it comes to HIPAA compliance?
5 min read

Healthcare Marketing & HIPAA: Are You Following the Law?

Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. There’s a…

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Michael Neidert
6 ways how HIPAA affects healthcare digital marketing and what can you do
5 min read

6 Ways HIPAA Affects Your Digital Marketing

Editor’s Note: This post was updated to include the latest changes in HIPAA guidance, digital analytics practices, and patient privacy standards. Today, data…

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Michael Neidert

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