For Healthcare Marketers, Agencies, and Law Firms

HIPAA-compliant marketing that performs better — with the tools you already use.

GA4, GTM, ad pixels, and tracking tools send PHI/PII to third parties. HIPALYTICS fixes that while recovering marketing data your campaigns never had.

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◆ No new platforms to learn
◆ Live in 14 days
◆ Zero downtime changeover
◆ BAA signed & included
◆ Done-for-you by our team
The Problem

The tools powering your healthcare marketing?

They're powering compliance risk, too.

Patient activity on your site doesn't stay on your site.

When a patient searches for mental health support, visits a cancer treatment page, or books a sensitive appointment — that information gets shared with Google, Meta, and other third parties by default. It's people's private health decisions.

Law firms know how to find compliance issues. Quickly.

Class action litigators use common tools to crawl healthcare sites for non-compliant trackers. No technical expertise required. GA4 and pixel tracking are among the most heavily litigated tools in healthcare marketing today.

Compliance risk leaves most organizations stuck — and exposed.

Some keep running non-compliant tools and hope for the best. Others shut everything off and lose the data they depend on. HIPALYTICS is the best option: keep your tools, get compliant, and come out with better data.

HIPAA compliance shouldn't come at the cost of marketing performance. For our clients, it doesn't.

0%

more conversion events captured

0%

growth in analytics events

0

days or faster to compliance

Results based on client engagement data. Up to 95% conversion event recovery and up to 30% analytics event improvement. Individual results may vary.

How It Works

Compliant in days.

No disruption.

Our team handles everything, from the technical audit to final implementation. You don't touch a line of code. When we're done, your tools are the same — just HIPAA-compliant and more effective.

01 Instant

Free Compliance Scan

Enter your domain. Instantly see which tools on your site are creating HIPAA exposure, no call required.

02 ~5 Days

Audit & Report

Our team performs an in-depth paid technical audit, surfacing every non-compliant tool, plugin, and data flow across your marketing stack.

03 Within 14 Days

Done-for-You Remediation

We migrate, update, or replace non-compliant elements. PHI and PII are anonymized and stored on private US-based servers.

04 Ongoing

Compliant. And Better.

Your tools and dashboards remain the same. But now you're covered by a BAA and your data is more accurate.

Start with Free Compliance Scan
Why HIPALYTICS

A compliance makeover.

Not a marketing takeover.

Unlike platforms that replace your entire marketing stack, HIPALYTICS works alongside the tools you already use and trust.

Compliance that actually improves performance.

Conversion events, attribution data, and analytics signals are being silently blocked. HIPALYTICS recovers them so your reporting and campaigns reflect reality.

In one client engagement, we recovered up to 95% more conversion events previously invisible to the marketing team.

Your tools stay. Your risk goes away.

GA4, GTM, Meta Ads, Google Ads, and other tools keep working. Same dashboards, reports, and logins — but compliant.

Unlike Freshpaint or OursPrivacy, which replace your marketing infrastructure entirely, we don't ask you to migrate to a new platform.

Done-for-you by our experts.

No technical implementation or engineering resources on your end. Our team handles the entire remediation — coding, migrations, testing — so you're covered within two weeks.

Fully customized to your marketing stack. Not a cookie-cutter solution.

Google and Meta don't sign BAAs. HIPALYTICS does.

A signed BAA. Anonymized PHI. Private US-based SOC-2 compliant servers. Everything your legal team will ask for.

PHI and PII are invisible to external scanners — and handled correctly if anyone digs deeper.

What We Make Compliant

Keep the tools you rely on.

Same stack. Better data. Full compliance.

GA4, GTM, Meta Ads, Google Ads, and more — none of these are HIPAA-compliant by default. HIPALYTICS changes that, without asking you to replace or relearn anything.

GA4

Google Analytics (GA4)

GTM

Google Tag Manager

META

Meta Ads & Pixel

GADS

Google Ads

PIN

Pinterest Ads

TT

TikTok Ads

PLG

Plugins & Forms

AUTO

Automations

For tools we can't make compliant directly — certain plugins, automations, or CRMs — we research alternatives and guide you through the migration so nothing falls through the cracks.

Pricing

Not every healthcare organization needs a six-figure compliance platform.

HIPALYTICS is right-sized for yours.

We scope every engagement individually — so you get exactly what you need, nothing you don't. Tailored to the tools you already use, and the risk you need to address.

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Who It's For

Built for everyone

HIPAA compliance touches.

Healthcare Marketers

Keep your tools. Reach your patients. Stay protected.

We work with hospitals, clinics, telehealth platforms, life sciences companies, and other HIPAA covered entities to keep marketing data-driven, compliant, and performing — without changing the tools your team depends on. Most clients recover conversion data they didn't know they were missing.

Agency Partners

Give your healthcare clients compliance and performance — without switching platforms.

When a client needs HIPAA compliance and stronger marketing performance, HIPALYTICS helps your agency deliver both. Retain accounts, expand retainers, and win new healthcare business with a solution competitors can't offer — and clients can't ignore.

Legal & Compliance

A solution marketing and compliance both approve of.

Address HIPAA and state-level compliance exposure without disrupting your marketing program — backed by a signed BAA, anonymized PHI, and private US-based SOC2-compliant servers.

Why It Matters

Compliance done right

serves everyone.

Healthcare marketers help patients find providers, research their options, and access the care they need. That mission depends on effective, data-driven marketing.

But that mission is only possible if patients trust you with their data. HIPALYTICS keeps sensitive patient data off Google, Meta, and third-party servers — so your marketing stays compliant, and patient trust stays intact.

Good stewardship of patient data isn't just a legal obligation. It's what makes the mission possible.

FAQ

Compliance is complicated.

The answers don't have to be.

About HIPAA-Compliant Marketing

Why can't PHI and PII be shared with Google, Meta, and other third-party platforms?
Sharing PHI and PII with Google, Meta, and other third-party platforms violates HIPAA because it exposes protected patient data to outside parties that have no Business Associate Agreement (BAA) in place — and no legal obligation to protect it. HIPAA requires covered entities to protect PHI and PII from unauthorized disclosure. Beyond HIPAA, state privacy laws, including California's CCPA and Washington's My Health My Data Act, impose additional restrictions. HIPALYTICS anonymizes PHI and PII before it reaches any third-party platform.
Does turning off Google Analytics make your healthcare website HIPAA-compliant?
No — turning off Google Analytics does not make a healthcare website HIPAA-compliant. It removes one source of risk but leaves many others intact. Most healthcare websites use multiple tracking tools — including Google Tag Manager, ad pixels, CRM integrations, and third-party plugins — that independently collect and transmit PHI and PII. HIPALYTICS makes GA4 and your broader marketing stack compliant.
Can healthcare organizations still run Google and Meta ads and stay HIPAA-compliant?
Yes — but not with standard pixel-based tracking, which transmits PHI and PII to third-party servers without a BAA by default. Running compliant ads requires anonymizing protected data before it reaches these platforms, controlling exactly what conversion signals are shared, and doing so through infrastructure that operates under a signed BAA.
How does pixel tracking create HIPAA liability for healthcare organizations?
Pixel tracking creates HIPAA liability because it transmits identifiable patient data — including IP addresses, URLs, and health-related behavioral data — to third-party platforms without a Business Associate Agreement. On healthcare websites, this data can reveal that a user visited a page about a specific condition, treatment, or service, qualifying it as PHI.
What's the difference between HIPAA compliance and state privacy law compliance?
HIPAA is a federal law covering how healthcare entities handle Protected Health Information, while state privacy laws like California's CCPA and Washington's My Health My Data Act apply more broadly — covering health-related data collected by any organization, not just HIPAA covered entities. For healthcare marketers, HIPAA compliance alone may not cover all obligations.
How are law firms finding HIPAA violations on healthcare websites?
Law firms use publicly available website scanning tools to identify non-compliant tracking technologies — including GA4, GTM, and the Meta Pixel — on healthcare websites, without requiring technical expertise or backend access. After HIPALYTICS implementation, these scanning tools come up empty.
Does AHA v. Becerra change HIPAA compliance requirements for healthcare marketing?
No. The AHA v. Becerra ruling addressed a narrow question about IP addresses and does not change the broader HIPAA compliance requirements for healthcare marketing. Healthcare websites routinely transmit a wide range of identifiers beyond IP addresses — including device IDs, URLs, behavioral data, and advertising identifiers — that remain subject to HIPAA.

About HIPALYTICS

What does HIPALYTICS actually do to make my marketing stack HIPAA-compliant?
HIPALYTICS intercepts PHI and PII before it reaches third-party platforms, anonymizes it, and relays clean de-identified signals back to your analytics and ad platforms — so your tools keep working without transmitting protected patient data. Our audit also surfaces hidden risk factors most teams don't know exist. We sign a BAA, store all data on private US-based SOC2-compliant servers, and handle all implementation within 14 days.
Why is HIPALYTICS different from solutions like Freshpaint or OursPrivacy?
Unlike Freshpaint and OursPrivacy — which replace your existing marketing infrastructure entirely — HIPALYTICS is a done-for-you service that works alongside the tools you already use. No new platform to learn, no switchover, no downtime. And because every engagement is scoped individually, pricing is right-sized for your organization.
How much does HIPALYTICS cost?
HIPALYTICS engagements are scoped individually based on the complexity of your marketing stack and volume of site events — there are no one-size-fits-all contracts. Engagements begin with a paid technical audit, followed by remediation and ongoing compliance priced to your specific situation.
How do we get started with HIPALYTICS?
Getting started begins with either a free compliance scan or a discovery call — whichever feels right for where you are in the process. The free scan gives you an instant report showing exactly which tools are creating HIPAA exposure. From there, we conduct a paid technical audit. Once scoped, we sign a BAA and handle all implementation — with most clients fully compliant within 14 days.
How secure and safe is HIPALYTICS for my patient data?
HIPALYTICS anonymizes all PHI and PII before it reaches any third-party platform — patient data never leaves your environment in identifiable form. All data is stored exclusively on private, US-based SOC2-compliant servers. HIPALYTICS signs a Business Associate Agreement (BAA) with every client.
Does HIPALYTICS address compliance risk beyond HIPAA, like state-level privacy laws?
Yes — the infrastructure HIPALYTICS implements also reduces exposure under state privacy laws, not just HIPAA. Washington's My Health My Data Act, California's CCPA, Virginia's Consumer Protection Act, Nevada's health data protections, and New York's evolving privacy framework all impose obligations on how health-related data is collected and used.
From the Blog

HIPAA compliance insights

for healthcare marketers.

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How to Prepare GA4 Data for AI-Powered Marketing Without Violating HIPAA

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Healthcare marketers are under pressure to deliver results. They need to understand what’s working, what’s not, and where to invest next.…
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From Washington to California: How State Privacy Laws Are Catching Up with GA4 & GTM Tracking

Think HIPAA compliance keeps your healthcare marketing safe? It might. But only in theory. In practice, a growing wave of state privacy…

Reveal HIPAA compliance issues on your site.

In about 60 seconds.

Enter your domain and get an instant, detailed report showing exactly which tools on your site are creating compliance exposure. Most healthcare marketers are surprised by what we find.

Get Free Compliance Scan Book a Call Instead